Since 1994 we have been talking about the Web and the importance of it to every small business. We have preached the theory that we all need to be on the Web and allow our customers to deal with us the way they want to deal with us. This means you probably have customers who want to email you, some that want to call you and some that want to come see you in person. The trick is to spend enough money for Web functionality but not too much.
I want to suggest to you that there will be a day when you can truly go paperless.
In today's New York Times I read that the publishers of Computerworld, InfoWorld, PC World, Macworld and CIO are gradually moving away from printing on paper. This strategy has already increased their profits.
Many of the owners in our library have leveraged technology to increase profits. While you might guess that it is young men who are making these moves, learn how a woman owner who is over 90 years old today was an early adopter.
