Ping is famous for its putters and has always sold its golf clubs through professional golfers who run pro shops at country clubs and golf courses. When Ping felt they had maximized this way of acquiring new customers, they decided to co-brand with NASCAR.
This turned out to be brilliant because a large percentage of NASCAR fans play golf, have money to buy high-end clubs and they trust the NASCAR brand to recommend products.
Don't get stuck in a rut as you search for new customers. Use this new year to find new ways to find new customers. See for yourself how they did this at Karsten Manufacturing, the makers of Ping Golf Clubs.
