USA Today is reporting online as I write this, "Calif. Gov. Arnold Schwarzenegger officially endorsed Republican presidential candidate Sen. John McCain." Obama was boosted by both Caroline and Ted Kennedy a few days ago and as business owners we can learn from this.
Celebrity endorsements or the use of a famous person to market our companies can be very powerful although there can always be a downside. Remember when OJ Simpson was the face of Hertz?
Learn how Robert Redford's name and face is used carefully by Sundance Catalog.
