Sissy Harrington McGill, the founder of Solid Gold Health Products for pets, is a character. As she took us through her food processing plant she tasted things along the way. She told us she eats everything she puts into her food products for pets and her own dog is also an official taster. This way she can evaluate the entire process if you get my drift.
It seems as if people are crazy over their pets and will pay most any price for them to be healthy and happy. This is the conclusion Sissy arrived at as she developed some of the very first pet foods made from quality ingredients and with concern for salt, sugar and fat content.
Product development is difficult but all of the success stories we have done here tell us that your efforts must begin with a problem that people want to solve. Sissy's dogs were not living long enough so she set out to invent foods that would lengthen the lives of pets. What problem do your current customers wrestle with today? Should you be the one to solve it?
