As a small business owner you could never get away with what CNN did last night. While all the promotion for last night's debate touted that Republican presidential candidates would be asked questions submitted by regular people, that is not what CNN delivered.
John Podhoretz wrote for Commentary today, "The scandalous aspect last night is that three Democratic operatives were allowed to pose as 'unaffiliated voters' asking questions specifically designed to embarrass the entire Republican party, not just the candidates on stage."
Here's why you can't act like CNN: your business is only as good as your word. The minute you don't keep your promise, your business will take a dive. Here's just one of the owners I love who's word is as good as gold.