Bloomberg reports today that as many as 450,000 subprime borrowers may lose their homes over the next three months.
I say that the people who sold these people their mortgages were probably greedy and being greedy is never the right way to approach building a sustainable business. If your goal is to make as much money as fast as you can then you are probably not thinking of relationships you are probably only thinking of yourself.
Pamela Rodgers, owner of Rodgers Chevrolet, works hard to only sell people what they can afford. The head of her finance department told me that she is more a counselor than a sales person because she helps the customers evaluate, even in a worst case scenario, what they can manage to pay monthly to meet the loan obligation.
Selling is never about you -- it is always about your customer. You can learn plenty about ethics, respect, fairness and putting the other person first from our favorite car dealer.
