It's the season when all of us are rushing around looking for just the right gift for the people we love. Believe it or not, the small business owners we know spend a lot of their time all year round looking for the right gifts for the customers and causes they love.
Sure it's great to give Christmas and Hanukkah presents but having a philosophy of giving as part of the way you run your business is even better.
We learned from Wing Lam, who owns Wahoo's Fish Taco with his brothers, that giving food away has become an important part of Wahoo's marketing strategy. He told us that they never give a discount because that will tarnish the brand but they are happy to give food to local causes.
