It's Christmas and I can tell you that without exception, strong business owners give even if their CPA tells them not to. You may know some greedy people but we try to avoid them. Over and over we meet men and women who do for others before they do for themselves.
This is a business strategy. This is a decision made by owners who are either naturally nice or by owners who know they need to be nice.
Catch some Christmas spirit from the owner of Zubi Advertising. She gives her employees a bonus even when her CPA tells her not to. Her decades of success in business prove her strategy works.