Cindy McIntee has always given time and cash to help build the business district of her hometown, Newport, Oregon. When Mo's Chowder, the restaurant she bought from her grandmother, turned 50 years old, she decided to thank the community in a big way.
Customers who came to eat on the restaurant's birthday were turned into givers. Fifty percent of the total on every ticket written in all six locations of Mo's was given to charity. Customers were given the opportunity to tell Mo's where to send the donation from their table. What a great idea.
Cindy promoted the event and the donations added up to $18,000. You can turn your customers into givers, teach your staff the art of giving and help worthy causes all at the same time. Learn more about Cindy and other generous business owners at Small Business School.
